SEO: Link Building In Depth – Lynda.com

Search engine optimization (SEO), can be viewed from two perspectives: one is on the positive side, and the other is on the negative.-Page and off-Page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site’s position in search engine results. In Peter Kent, author of this course, examines the anatomy of a hyperlink, explains the effects that links have on page ranking, and shows the characteristics that make for a good inbound link. This course examines reciprocal linking, link building via blogs, press releases, and articles, as well as the importance of quality links that are search engine friendly.-engine friendly.

These topics include:

• Understanding Google PageRank results
• Analyzing links
• Building Directory and local links
• Work with article syndication service
• Creating link bait
• Social networks can be connected by sharing links
• The pros and cons to buying links

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